The long run is now: Measuring sustainability within the poultry business

This text is sponsored by The National Chicken Council.

Whether or not you’re rising crops or elevating livestock, meals manufacturing performs a vital function in environmental stewardship. In case your business is agricultural, you could be dedicated to environmentally accountable and sustainable manufacturing practices day in and day trip — for the sake of the pure assets round you, and the individuals and communities who depend on them.

Hen is the No. 1 protein consumed within the U.S., with the common American consuming 99.3 kilos of hen in 2022. In actual fact, do you know that People will eat an estimated 1.45 billion hen wings throughout the upcoming Tremendous Bowl weekend? As producers of America’s favourite protein, the hen business is completely positioned to paved the way to a extra sustainable future.

We’re frequently in search of new methods to reduce our footprint as a result of we perceive {that a} wholesome setting is in everybody’s finest curiosity, together with ours as a enterprise. In any case, it takes a wholesome planet, contemporary water, fertile soil and clear air to boost and produce the nutritious, accessible protein that thousands and thousands of People eat.

We’re headed in the appropriate course, and we’re at all times bettering our sustainability practices. Our most up-to-date Nationwide Agri-Advertising and marketing Affiliation (NAMA) award-winning industry sustainability report describes intimately the progress being made at each step of the best way, from hen farms to retailer cabinets. A lately performed life cycle evaluation exhibits that the hen business’s greenhouse fuel emissions had been down 18 %, whereas fossil assets use was down 22 % and water consumption was down 13 %. Saying “we’re bettering” is one factor — and holding ourselves accountable by pondering and speaking about our progress by way of information, proof and outcomes is one other. 

To that finish, I’m excited to share a brand new instrument which can focus and form our ongoing efforts to realize sustainability objectives. The U.S. Roundtable for Sustainable Poultry & Eggs (US-RSPE) Sustainability Framework is the primary complete sustainability evaluation of the total U.S. hen, turkey and egg provide chains, established by an impartial, multi-stakeholder group with members representing each side of those necessary classes of agriculture. It gives metrics for classes resembling meals security, animal wellbeing, air high quality and extra.

US-RSPE invitations growers, integrators, processors, retailers, meals service corporations, civil society teams and NGOs, allied industries and people to come back collectively in assist of bettering sustainability. This vast breadth of enter makes US-RSPE extraordinarily inclusive.

Our new instrument just isn’t a sustainability customary, neither is it an audit. You’ll not obtain a efficiency rating, and also you gained’t cross or fail. It’s merely a technique for monitoring steady enchancment in our business. It’s additionally only the start — that is solely the primary iteration of the US-RSPE Framework, and the group is dedicated to reviewing and advancing the metrics regularly as we proceed on the journey to optimum sustainability. 

Via management, collaboration and innovation, US-RSPE and the U.S. hen business are dedicated to creating options which can be environmentally sound, socially accountable and economically viable. On the Nationwide Hen Council, we consider the Framework is an amazing step ahead in assist of that dedication.  

By embracing instruments and new options like these, poultry producers are at all times advancing sustainability within the hen business and in meals methods as a complete. We’ve made progress, however the mission is way from achieved; it’s our job to maintain making enhancements and maintain ourselves accountable. On the finish of the day, it’s about working collectively to have an effect on constructive change — for our poultry, for our individuals and for our planet.


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