The tip of ‘vroom, vroom’? Mattel brings first carbon impartial electrical automobile toys to mass market

Even toy vehicles are becoming a member of the electric vehicle revolution, with Mattel this week unveiling the primary mass market toy line to be licensed as “carbon impartial” that includes zero emission toy vehicles and EV charging stations.

The road has been launched beneath Mattel’s building toy model Mega Bloks, with the brand new “Inexperienced City” vary together with 4 constructing units such because the Construct & Study Eco Home and the Develop & Defend Farm.

Each product is comprised of a minimal of 56 % plant-based supplies and a minimal of 26 % bio-circular plastics, with the supplies authorized by the Worldwide Sustainability & Carbon Certification physique.

Furthermore, every toy within the set is designed to assist train “inexperienced behaviors by play patterns,” Mattel mentioned, highlighting how the blocks will enable youngsters to simulate waste sorting, utilizing electrical transport, defending honey bees and selecting renewable power sources. 

The toys are designed for preschool youngsters from ages 1 and up and can be found to order by Amazon.

The corporate additionally introduced that it was bringing to market a Matchbox model of the Tesla Roadster, its first die-cast toy automobile comprised of 99 % recycled supplies and licensed as carbon impartial.

Different merchandise which Mattel has included its sustainability drive embrace Barbie Loves the Ocean.

The transfer follows the launch final yr of the Matchbox Driving Towards a Higher Future technique for the long-lasting toy automobile model, which units out how the corporate plans to make sure all Matchbox die-cast vehicles, playsets and packaging will use one hundred pc recycled, recyclable or comprised of bio-based plastic supplies by 2030.

The agency mentioned it plans to launch a variety of latest EV multi-packs that includes toy vehicles from producers akin to BMW, Nissan and Honda, in addition to a brand new Recycling Truck comprised of 80 % ISCC-certified bio-circular plastic.

“At Mattel, we’re centered on growing modern merchandise and packaging which can be higher for our planet by integrating extra sustainable supplies and ideas of product stewardship and round design,” mentioned Pamela Gill-Alabaster, head of worldwide sustainability on the firm. “These new merchandise from MEGA and Matchbox reveal our dedication to our 2030 purpose to attain one hundred pc recycled, recyclable or bio-based plastic supplies in all our merchandise and packaging and to create a extra sustainable future for the following technology.”

To safe carbon impartial certification for its Mega and Matchbox merchandise, the corporate mentioned it had labored with Pure Capital Companions to buy carbon offsets from the Darkwood Forests Conservation challenge in Canada. Packaging for the vary can also be created with one hundred pc Forest Stewardship Council-certified paper or paperboard, plus soy-based inks and water-based varnishes to boost recyclability.

Different merchandise which Mattel has included its sustainability drive embrace Barbie Loves the Ocean, its first vogue doll line comprised of recycled ocean-bound plastic; Fisher-Worth Rock-a-Stack and Fisher-Worth Child’s First Blocks, comprised of bio-based plastics; and UNO Nothin’ However Paper, the primary absolutely recyclable UNO deck with out cellophane packing supplies.


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