The cow in the room

Our behaviour change marketing campaign, Plate Up for the Planet, our methods change marketing campaign Grow Green and our new meals methods report Planting Value in the Food system all work in direction of reaching this consequence.


However the lack of dedication from world leaders to enact actual change within the timeframe we require has clearly been disappointing.

This disappointment is tempered with the tireless and artistic efforts of activists and campaigners. Amongst these voices it’s heartening to listen to from those that are so typically locked out of high-level discussions – comparable to young protestors and Indigenous peoples – who bear way more of the brunt of the results of local weather change.

I used to be personally current in Glasgow for a lot of the local weather convention, talking to most people within the metropolis centre about The Vegan Society’s Plate Up for the Planet marketing campaign, which inspires individuals to join a seven-day plant-based problem.

The response from the general public was overwhelmingly constructive, with most individuals conscious of the environmental advantages of vegan diets and eager to make modifications to their very own life.

That is the place the hope lies – within the engagement and open-mindedness of people. Whereas we have to see change enacted at a methods stage, that can’t take away from the ability of people to make selections guided by compassion and sustainability.


If the UK’s shift in direction of plant-based diets continues, this can be a method by which we are able to put strain on authorities to adapt to the wants of the general public and rethink our damaged meals system.

After all, The Vegan Society will proceed to push for change at governmental stage. We used COP to safe promising conferences with high-level choice makers and lift consciousness amongst policymakers of our work.

However what can people do? Properly, to start with they will signal as much as Plate Up for the Planet and obtain seven days’ price of low-carbon, planet-saving recipes.

And if you happen to’re vegan already? Please share the phrase and encourage your planet-conscious associates, household, colleagues and extra to enroll. Why not counsel it as a enjoyable problem in your office, or for any athletic, social or political teams you might be part of?

This Writer

Elena Orde is the senior communications and campaigns officer at The Vegan Society, and Editor of The Vegan journal.

The Vegan Society can present all of the help you should roll out its campaigns in your communities, and can calculate your collective carbon financial savings. Get in contact at to search out out extra, and enroll now at

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