Legendary rapper, businessman, media persona and creator of the Snoop Youth Soccer League, Snoop Dogg digs into a brand new line of attire and equipment for his furry associates (and us!) known as Snoop Doggie Doggs! The lineup is full of canine attire, equipment and plush toys, impressed from Snoop’s rapper way of life and launched proper earlier than the 2022 Christmas vacation. We requested Robert Brandegee, President of Little Earth Productions, who partnered with Snoop Dogg, in regards to the new lineup.
Dogster: We all know Snoop Dogg loves canines. Inform us what number of canines he has, how lengthy he has had canines and why he loves them.
Not solely is Snoop a world icon, however he’s additionally an enormous animal lover — with a number of pets of his personal at house. As any pet dad or mum with multiple is aware of, every pet has their very own distinct persona and distinctive loveable traits. With so many pets in the home, Snoop was the proper associate for us, as he introduced his personal expertise with every into the creation of the road.
D: Why launch a pet put on model?
When Snoop’s group got here to us with the concept to do a Snoop-inspired pet line, we wished to supply pet homeowners a unique expertise from all the opposite canine attire and accent manufacturers in the marketplace. At Snoop Doggie Doggs, we’re offering our prospects with high-quality pet attire, equipment, bandanas, hats and toys in enjoyable, recent designs to assist pets expertise what it’s wish to dwell a lifetime of rap royalty.
D: What’s the line’s imaginative and prescient?
Snoop Doggie Doggs’ imaginative and prescient is to encourage pet homeowners all over the place to spoil their canines and cats and have them dwell like rap royalty of their on a regular basis lives. We tried to include Snoop’s vibe, humorousness and authenticity in all the enjoyable merchandise provided inside the line, whereas additionally pulling inspiration from a few of his most iconic trend appears.
D: What can canine lovers anticipate from the road launch within the coming years?
There’s a lot extra to return. Our distinctive lineup contains attire, plush toys, bowls, leashes, collars and extra (all of which work for felines in addition to Doggs!). You too can be looking out for canine beds, pet carriers, canine treats and extra to comply with in 2023. That is only the start, and we’re pumped to maintain placing out recent new merchandise, whereas rising SnoopDoggie Doggs into its personal empire.
Wish to take a look at or purchase Snoop Doggie Doggs on your pet? It’s accessible on Amazon here.