SimpleHealth scoops up fellow contraceptive care firm Emme

SimpleHealth has snapped up fellow digital reproductive care firm Emme for an undisclosed sum. 

Each corporations use telehealth to supply prospects with contraception. Emme initially launched with a birth-control-tracking smart case and app in August 2020. The case consists of sensors designed to assist prospects observe their utilization and supply reminders. The corporate’s app lets customers observe signs and cycles. 

In June 2021, the corporate emerged with a brand new prescription-delivery and telemedicine service, dubbed EmmeRx, that was centered on offering prospects with contraception. 

Equally SimpleHealth’s platform lets customers fill out a web-based session, which is then reviewed by a physician. If acceptable, a prescription is shipped to a shopper’s residence. 

SimpleHealth famous that the acquisition is predicted to assist the New York-based startup develop its contraception-delivery and telehealth providers. This acquisition may even combine Emme’s sensible case and app into SimpleHealth’s present choices. 

Carrie SiuButt, CEO at SimpleHealth, additionally indicated that the acquisition will assist the corporate proceed to develop its focus to the “reproductive life cycle.”


Entry to contraception has been a scorching subject over the past decade. Federal law requires insurance coverage corporations to cowl contraceptive strategies and counseling for all girls.  

Nonetheless there are nonetheless many boundaries to care. In accordance with the American College of Obstetricians and Gynecologists, 49% of pregnancies are unintended. The group experiences that unintended pregnancies within the U.S. resulted in $12.5 billion in authorities expenditure in 2008. 


Right this moment there are a selection of corporations utilizing virtual-care fashions to supply contraception care. Nurx is a virtual-care firm that gives customers with residence well being exams, contraception and different girls’s well being wants.

Over the past yr, the corporate has expanded to incorporate morning-after pill and rosacea care services. In September, the corporate teamed up with tech large Amazon on a brand new Alexa Skill aimed at helping users take their birth control on time and providing sex education. The corporate at present has $113 million in venture funding. It just lately announced plans to merge with the power condition-focused Thirty Madison. 

One other participant in the contraception house is the Pill Club, which scored $41.9 million in enterprise funding in 2021. Like SimpleHealth and Nurx, sufferers are in a position to fill out a well being survey and have contraception despatched to their residence. 


“We created the Emme Sensible Beginning Management System to supply a digital help system for sufferers and assist scale back the speed of missed drugs, which traditionally accounts for almost a million unplanned pregnancies in the USA yearly,” mentioned Amanda French, cofounder and CEO of Emme.

“SimpleHealth stands out unequivocally as the very best firm to associate with as we scale our providing due to their unparalleled dedication to healthcare accessibility, innovation, and our shared dedication to enhancing the usual of care in reproductive well being.”


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