Season Well being scores $34M for meal planning, meals supply service

Diet startup Season Well being raised $34 million in a Collection A funding spherical led by Andreessen Horowitz.

Different contributors within the spherical embody LRV Well being, Firm Ventures, new Cityblock Health CEO Toyin Ajayi and extra angel traders. According to Fast Company, the startup beforehand scooped up $11 million in seed funding. 

Season plans to make use of the financing to construct its enterprise improvement and operations groups, and to assist integration and partnerships with meals retailers.


Season pitches itself as a “digital meals pharmacy,” the place sufferers can work out meal plans based mostly on their well being wants. They’re paired with a dietitian to allow them to talk about well being circumstances like diabetes, coronary heart illness, and persistent kidney illness, and discuss meals allergy symptoms or private preferences. Sufferers can then select from instructed meals and have elements and recipes delivered to their houses. 

The startup launched out of stealth earlier this 12 months. Season has introduced partnerships with well being programs CommonSpirit Well being and Geisinger, and persistent kidney disease-focused firm Cricket Well being. 

“Our healthcare system continues to be within the ‘read-only’ period of food-as-medicine. We are able to readily store and obtain recommendation for higher dietary selections, however translating that recommendation into precise wholesome meals displaying up on our tables in actual life continues to be a disjunct, extremely handbook and expensive course of,” Julie Yoo, basic associate at Andreessen Horowitz, stated in an announcement.

“Season Well being solves this conundrum by bringing collectively meal prescriptions, numerous meals selections, supply logistics and reimbursement in its complete food-as-medicine platform. We’re excited to be backing Season Well being to assist each affected person get entry to wholesome meals which are medically tailor-made, tasty and reasonably priced.”


One other startup that goals to enhance entry to nutritious meals is Soda Well being, which launched last year with $6 million in seed funding. The corporate gives well being plan debit playing cards so customers should purchase gadgets associated to social determinants of well being like meals, over-the-counter drugs and transportation providers.

As a part of its Halo fitness-tracking line, Amazon has added meal-planning services that assist customers uncover recipes, put collectively a weekly meal plan or decide a prebuilt plan accounting for allergy symptoms and preferences.

One other firm getting into the diet area is Withings, which recently acquired Berlin-based 8fit, a health and meal-planning app. The deal will permit the linked tech firm so as to add customized exercise and diet suggestions as a part of its choices. 


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