Ro expands fertility providers with Dadi acquisition

Direct-to-consumer digital care firm Ro has acquired Dadi, a male fertility and sperm-testing startup. 

The transfer comes lower than a yr after Ro scooped up another reproductive health-focused company, Trendy Fertility. 

As a part of the deal, the digital care firm will retire the Dadi title and launch the Ro Sperm Package, which permits customers to gather samples at residence for evaluation and storage. The package will probably be obtainable by way of Trendy Fertility and Roman, Ro’s males’s well being model. 

“Fertility help has lengthy been complicated and reactive, making it troublesome for folks to play an energetic position of their well being journey. Dadi fully reimagined the sperm-testing, evaluation and storage expertise, making these providers extra accessible, handy and reasonably priced,” Ro cofounder and CEO Zachariah Reitano stated in a press release.

“Now, Ro will carry this patient-centric expertise to extra folks by way of Ro Sperm Package and, sooner or later, create essentially the most complete direct-to-patient fertility services within the nation for each people and {couples}.”


According to the CDC, round 9% of males ages 25 to 44 within the U.S. reported that they or their accomplice had seen a health care provider for recommendation, testing or remedy for infertility. In round 35% of {couples} who battle with infertility, a male trigger is recognized alongside a feminine issue, and in about 8% a male concern is the one identifiable trigger.

There are many different gamers within the tech-enabled fertility house, although many give attention to girls. Final month, hybrid reproductive care firm Kindbody announced plans to acquire Vios Fertility Institute, a community of clinics. The corporate additionally recently launched a line of at-home female and male hormone exams.

Proov, which additionally presents at-home exams for women and men, raised $9.7 million in Series A funding in December. One other firm that focuses particularly on male fertility is Legacy, which gives sperm evaluation and storage.


Exterior of final yr’s Trendy Fertility acquisition, the DTC digital care firm has made different offers at a speedy tempo to broaden its choices.

In June, it purchased at-home diagnostic company Kit not lengthy after the Trendy Fertility deal. In late 2020, it scooped up Workpath, which presents an API system for dealing with at-home healthcare and labs. TechCrunch reported Ro was in talks to acquire Dadi in November. 

Ro not too long ago scored $150 million in funding, constructing upon a massive $500 million investment from final yr. 


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