Peloton slows production, reportedly facing decrease in demand

Peloton has put the brakes on bike and treadmill manufacturing for the following two months after a pointy lower in demand, CNBC reports. This information despatched the health firm’s inventory in a downward spiral yesterday, the value falling by roughly 25% from opening to shut. 

Following the CNBC article, Peloton CEO John Foley launched a public letter to the “Peloton Group” alleging that the data within the report was taken out of context, saying “rumors” the corporate was halting all manufacturing was false. The letter additionally mentioned Peloton was “right-sizing” and “resetting our manufacturing ranges for sustainable progress.”

“This week, we’ve skilled leaks containing confidential data which have led to a flurry of speculative articles within the press,” Foley wrote. “The data the media has obtained is incomplete, out of context, and never reflective of Peloton’s technique. It has saddened me to know you learn these items with out the readability and context that you simply deserve. Earlier than I’m going on, I would like all of you to know that we now have recognized a leaker, and we’re transferring ahead with the suitable authorized motion.”

In response to the article, the corporate additionally launched preliminary second quarter fiscal results, indicating the corporate’s complete income of roughly $1.14 billion, in contrast with the earlier steering of $1.1 billion to $1.2 billion. Following this report, the inventory has rebounded greater than 16% as of two:30 p.m. right this moment.

“As we mentioned final quarter, we’re taking important corrective actions to enhance our profitability outlook and optimize our prices throughout the corporate. This consists of gross margin enhancements, transferring to a extra variable price construction, and figuring out reductions in our working bills as we construct a extra centered Peloton transferring ahead. This work continues to be underway, and we anticipate to have extra particulars to share after we report earnings on February 8, 2022,” Foley wrote within the preliminary earnings launch. 


It is no secret that the Peloton’s inventory has taken a pointy downward flip since its peak in December 2020. 

The corporate might be heading towards layoffs. Simply days earlier than this information broke, CNBC reported that Peloton is working with management-consulting agency McKinsey on price construction and staffing. Downsizing was additionally mentioned in Foley’s public letter. 

“Previously, we’ve mentioned layoffs could be absolutely the final lever we might ever hope to drag. Nonetheless, we now want to guage our group construction and dimension of our crew, with the utmost care and compassion. And we’re nonetheless within the strategy of contemplating all choices as a part of our efforts to make our enterprise extra versatile.”


Peloton went public in 2019 through a $1.16 billion IPO. Inventory costs rose through the COVID-19 pandemic, with the inventory reaching over $162 per share.

After rising stress from the U.S. Consumer Product Safety Commission, the corporate recalled its treadmills, following stories of 70 accidents and one youngster loss of life whereas individuals have been utilizing the treadmill. In August, the corporate launched a brand new treadmill with up to date safety features


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