Lil Nas X’s YSL Magnificence Marketing campaign Is Unapologetically Daring

Picture Supply: YSL Beauty

On Sept. 22, YSL Magnificence revealed Lil Nas X’s first marketing campaign as its new US ambassador, and the video may have you equal components teary eyed and cheering. The clip, soundtracked by an authentic music from the artist, exhibits Lil Nas X placing on completely different shades of lipstick from YSL’s new “The Daring” line, which the model claims is its most modern and extremely pigmented components up to now. The music, which has but to be launched in its entirety, particulars the singer’s plight to overcome his insecurities and be his most daring, genuine self.

As Gen Z continues to interrupt the mildew and depart their mark on the beauty industry, manufacturers are more and more discovering new methods to attach with the viewers. “Lil Nas X embodies YSL Magnificence’s imaginative and prescient for the way forward for the sweetness business: boundary-breaking, distinctive, unapologetic, daring,” Laetitia Raoust, basic supervisor at YSL Beauty US, informed POPSUGAR in a press launch. “The synergies between the model and Lil Nas X’s unwavering ardour for individuality are the inspiration behind this partnership, with the hope it empowers the subsequent era of magnificence.”

Watch the brand new marketing campaign video starring Lil Nas X under.

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