Earth911 Podcast: Scott Lively on the Future of Beef and Meat Labeling

Scott Vigorous is the co-founder of the most important natural and grass-fed beef producer in the USA, Raise American, and is the writer of a brand new e-book, For the Love of Beef: The Good, the Bad and the Future of America’s Favorite Meat. America has an enormous urge for food for beef. It’s a $111 billion-a-year trade that accounts for nearly 5.4 million jobs, and People devour about 57 kilos a yr per capita. In his e-book, he makes the case {that a} extra sustainable meat trade can remedy most of the environmental points related to concentrated animal feeding operations (CAFOs), which produce about 85% of the steak and hamburger within the U.S. The important thing, based on Scott, is a transfer to grass-fed cattle raised in a much more distributed manufacturing system.

Scott Lively
Scott Vigorous, writer of For the Love of Beef: The Good, the Unhealthy and the Way forward for America’s Favourite Meat, is our visitor on Sustainability in Your Ear.

Scott’s e-book additionally particulars many deceptive advertising and marketing claims made about beef — comparable to imprecise use of phrases like “natural” and “Angus” — which are usually used to justify increased prices. His e-book is a helpful information to seeing via advertising and marketing claims about beef and explains some potential paths to a much less dangerous meat trade. You could find For the Love of Beef: The Good, the Unhealthy and the Way forward for America’s Favourite Meat at Amazon and native bookstores.

Editor’s word: This episode covers a controversial subject that displays every of our alternatives to make a distinction — environmentally and ethically. We urge you to pay attention with an understanding that many individuals who nonetheless eat meat are searching for much less environmentally impactful choices.

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