Earth911 Podcast: Bridgestone’s Invoice Niaura on Making a Round Tire Recycling Infrastructure

Our visitor, Invoice Niaura, director of Sustainable Supplies and Round Financial system on the Bridgestone Americas Technology Center, is working to create a round financial system in tires. Tokyo-based Bridgestone, the world’s largest tire firm based mostly on income, lately introduced a brand new partnership with carbon recycling agency LanzaTech to introduce a expertise that gasifies — breaks down — the rubber in tires to feed to micro organism.  The method produces ethanol, a gas that will also be used to make plastic and different merchandise. They’re additionally working to extract a precursor chemical to be used in making new rubber and, by extension, new tires. Invoice additionally explains how Bridgestone is exploring new sources of pure rubber, together with the desert plant guayule that the corporate lately launched in racing tires.

Bill Niaura, director of Sustainable Materials and Circular Economy at Bridgestone Americas
Invoice Niaura, director of Sustainable Supplies and Round Financial system, Bridgestone Americas, is our visitor on Sustainability in Your Ear.

Whilst the car adjustments and turns into electrical, some issues will keep the identical. Tires and the waste related to them will proceed to be a function of the driving expertise. People spend roughly $43 billion yearly on greater than 200 million substitute tires for passenger autos, in response to the Nationwide Academies of Science, Engineering and Drugs’s Nationwide Analysis Council. Globally, greater than 1 billion tires are disposed of every yr, and 40% of them find yourself in landfills. With all of the controversy about chemical plastic recycling claims, we wished to get the small print of this new course of and perceive how briskly it may scale up. You may be taught extra about Bridgestone’s tire recycling efforts at


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