Blue Cross Blue Protect of Massachusetts to launch digital main care with Carbon Well being, Firefly Well being

Blue Cross Blue Protect of Massachusetts will supply a brand new digital main care choice subsequent 12 months via partnerships with Carbon Health and Firefly Health

The insurer mentioned the providing, out there beginning Jan. 1, will probably be included within the “majority” of its business well being plans. Members will select a main care supplier via Carbon or Firefly, they usually’ll have the ability to entry main care, psychological healthcare and referrals to in-person suppliers of their community when mandatory.

Blue Cross mentioned members can count on a $0 price share for main and psychological well being visits with their digital care staff clinicians, offered they meet necessities from their plans. As an example, Saver/HSA-eligible plan members should first meet their deductible.

“Extra shoppers are utilizing digital care and experiencing its advantages, together with larger comfort and affordability,” Blue Cross chief business officer Patrick Gilligan mentioned in an announcement.

“We’re excited to supply members entry to 2 main care practices providing essentially the most complete digital main care fashions we have seen. They transcend conventional main care to assist members take management of their well being in a approach that is handy and matches their life-style.”


A variety of digital well being corporations have launched digital main care companies, arguing it might be cheaper and simpler for sufferers to entry. Telehealth large Teladoc Well being first made its main care program, called Primary360, out there to payers final 12 months.

It has since expanded the providing with remedy supply and at-home sample collection for lab tests. The corporate additionally partnered with Trustmark Health Benefits to launch a virtual-first well being plan.

This spring, CVS Well being introduced its personal virtual primary care service. Amazon might additionally turn out to be a bigger participant within the area with its deliberate $3.9 billion acquisition of hybrid main care supplier One Medical. Nevertheless, not lengthy after it introduced the deal, Amazon revealed plans to shut down its telehealth service, Amazon Care, on the finish of the 12 months. 

In the meantime, Firefly Well being launched its own virtual-first health plan marketed towards small to midsize employers final 12 months, not lengthy after a $40 Series B raise

Carbon Well being raised a large $350 million in 2021. It then acquired distant affected person monitoring firm Alertive Healthcare, a series of New Jersey urgent care clinics, two clinic chains in Arizona and California, and a gaggle of clinics in Southern California.

The corporate hit a little bit of a tough patch earlier this summer season, like quite a few other digital health and health tech companies. It introduced it was laying off 250 employees, about 8% of the hybrid care supplier’s international workforce.


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