A Timeline of All of the Celebrity Beauty Brands That Have Launched Since the ’90s

There as soon as was a time when it felt like each superstar had a perfume, from Britney Spears to Jennifer Lopez to Paris Hilton. Now, it looks like each superstar has their very own beauty brand, and it does not appear to be slowing down anytime quickly — in truth, celebrity-owned magnificence firms solely appear to be picking up speed.

Rihanna (proprietor of Fenty Magnificence and now Fenty Skin) and Kylie Jenner (of Kylie Cosmetics) had been as soon as the image of success when it got here to aspect hustles by means of magnificence manufacturers, however that is now turn into the norm. In 2020 alone, we noticed greater than 10 new celebrity-owned companies hit the market, and much more so in 2021. Having actresses, singers, fashions, and athletes double as magnificence model ambassadors is nothing new, however lately, we have seen extra celebrities break off on their very own and create namesake firms, so we rounded them up in a complete record forward.

All of it started many years in the past. Beginning with the Nineties and dealing as much as 2021, these are the entire celebrity-owned magnificence manufacturers which have come to fruition over the past 30 years — together with those which are no extra.

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